Session duration in digital sales – A useful metric?

Regular business talk speaks of measurements in different activities. ‘Measurement is the first step that leads to control and eventually improvement‘ – James Harrington.

Measurement of key indicators aids in tracking the progress or success of initiatives and uses data to gain insights and improve processes. According to Peter Drucker ‘What gets measured, gets measured ‘, right? but is this applicable across all metrics or are some more impactful than others? [ read more ]